844-553-7646
Tow.market for Insurers | Reduce Towing Losses, Improve Policyholder Experience
Insurance Tow Coordination Platform | Claims-Ready & EV-Safe | Tow.market
Tow.market is an insurance-grade towing orchestration platform designed to reduce the total cost of roadside towing events without introducing new towing spend.
By adding AI-powered dispatch intelligence, real-time tracking, and claims-ready documentation on top of existing tow networks, Tow.market eliminates common inefficiencies insurers already absorb today — including failed dispatch, re-tows, call-center overhead, and claims disputes.
The result is lower cost per incident, improved operational visibility, and a more predictable roadside experience for policyholders — without replacing vendors or changing tow rates.
Tow.market is an AI-powered towing orchestration layer that sits on top of existing tow networks. We reduce the total cost per towing incident by eliminating known inefficiencies insurers already absorb (failed dispatch, re-tows, call center overhead, claims leakage) while giving policyholders a transparent, Uber-like towing experience: live tracking, accurate ETA, and EV-aware dispatch.
Insurers don’t lose money on towing because base rates are “too high.” The loss comes from inefficiency around the tow — mis-dispatch, re-tows, escalations, and disputes. These costs already exist today, spread across operations, call centers, and claims.
| Known inefficiency (existing leakage) | What causes it | How Tow.market reduces it | Conservative cost impact |
|---|---|---|---|
| Failed dispatch (wrong truck) | EV/AWD mismatch, wrong equipment, incomplete vehicle context | AI triage + equipment rules (EV-safe / flatbed-only when needed) | $15–$25 per tow |
| Re-dispatch / vendor swap | Missed ETA, operator declines, poor availability visibility | Real-time tracking + performance-based routing + availability logic | $10–$20 per tow |
| Call center overhead | “Where is my tow?” calls, manual coordination | Live tracking, ETA updates, SMS status links | $5–$10 per tow |
| Claims leakage / disputes | No timestamps, weak audit trail, inconsistent invoices | GPS verification, timestamps, digital receipts, optional photos | $5–$10 per tow |
| Total avoidable inefficiency | Tow.market is funded from avoided loss — not incremental spend. | $25–$45 per tow | |
Tow.market supports policyholder-initiated, agent-initiated, or hybrid workflows. This reduces integration anxiety and allows a phased rollout.
Tow.market charges an orchestration fee for AI dispatch, tracking, and claims optimization. Tow operators are paid in full for towing services. This is not a tow rate; it is the intelligence layer.
| Model | How you pay | Best for |
|---|---|---|
| Per-event orchestration fee | $15–$40 per completed tow (pilot sweet spot: $20–$25) | Pilots, fast rollout |
| Cost-plus | Tow operator cost + fixed orchestration fee | Procurement simplicity |
| Subscription + lower fee | Monthly platform fee + reduced per-tow fee | National deployments |
| Savings share (optional) | We take a % of verified savings | CFO-led rollouts |
A pilot is positioned as a loss measurement exercise, not a vendor overhaul. We validate avoided loss and operational improvements before any scaling decision.
This pilot is designed as a loss measurement exercise, not a vendor overhaul. Tow.market reduces towing inefficiencies insurers already absorb (failed dispatch, re-tows, call center overhead, disputes) and validates net savings with measurable KPIs.
The goal is to quickly reach steady-state operations and measure improvements against baseline.
Tow.market is funded by avoided loss, not new spend. The insurer pays a small orchestration fee for AI dispatch intelligence, live tracking, and claims-ready documentation.
| Line item | Who pays | What it covers | Typical range |
|---|---|---|---|
| Tow operator service cost | Insurer / roadside network | Physical towing (fuel, labor, equipment) | Varies by market |
| Tow.market orchestration fee | Insurer | AI triage, tracking, documentation, reporting | $15–$40 per completed tow (pilot: $20–$25) |
The pilot measures these explicitly so finance can validate net savings.
KPIs are measured against an agreed baseline. Tow.market provides weekly reporting and an end-of-pilot ROI summary.
| KPI | Definition | Why it matters | How it’s measured |
|---|---|---|---|
| Failed dispatch rate | % of assigned jobs that cancel due to wrong equipment, wrong match, or unusable dispatch | Direct driver/time waste + re-dispatch cost | Job status codes + cancellation reason tagging |
| Re-tow / re-dispatch rate | % of incidents requiring a second operator or second tow event | Inflates total cost per incident | Incident grouping + vendor swap tracking |
| Call deflection | Reduction in “where is my tow?” calls or handle time per tow event | Lowers call center overhead | Call logs, IVR tags, or proxy metrics agreed with insurer |
| ETA accuracy | Difference between predicted and actual arrival time | Reduces escalations and churn risk | GPS timestamps + predicted ETA logs |
| Time-to-resolution | Time from request created to job completion | Shorter incidents reduce downstream claims friction | Request and completion timestamps |
| Total cost per incident | All-in towing event cost including re-dispatch and overhead assumptions | Main finance outcome metric | Invoice data + measured leakage components |
| Documentation completeness | % of incidents with complete timestamps, location, and receipt artifacts | Reduces disputes and audit risk | Receipt + GPS + event log presence |
If the pilot validates net savings, we move into rollout with one of the following:
thank you from
Tow market team
Car Service Areas
New York City
• Airports - JFK, Lag, Newport Upper East Side, Tribeca, SoHo, Battery Park City, Chelsea, Lincoln Square, and more
Brooklyn
• DUMBO, Cobble Hill, Brooklyn Heights, Williamsburg
New Jersey
• Short Hills, Montclair, Hoboken, Saddle River, Tenafly, Jersey City
Miami, FL
• Aventura, Coral Gables, Brickell, Coconut Grove, Miami Beach
Texas
• Dallas-Fort Worth Area, Houston, Austin, San Antonio, Prosper, Celina
Insurances:
State Farm
GEICO
Progressive
Allstate
USAA
Liberty Mutual
Farmers Insurance
Nationwide
Travelers
The Hartford
American Family Insurance
Auto-Owners Insurance
Erie Insurance
Tesla Insurance
Root Insurance
Lemonade
Metromile
Tow Market EST 2025 © Copyright
The Content On This Website Is Copyright Protected All Rights Reserved.
Prices and services subject to change at any time.