Eli Ofel

Short bio

Eli Ofel is a technology entrepreneur focused on building infrastructure platforms in industries that traditionally rely on fragmented, manual systems. He founded Tow.market after identifying towing as one of the last major logistics categories lacking transparency, real-time visibility, and intelligent orchestration.

His work centers on aligning incentives between end users, service providers, and enterprise partners — replacing phone-based workflows with measurable, data-driven systems that scale.

Why Tow.market

Towing is often the most stressful moment a driver experiences. Eli built Tow.market to ensure that moment is predictable, transparent, and handled with the right equipment from the start.

• Prevent wrong-truck dispatch through AI tow triage
• Give drivers live tracking and clear ETAs
• Support EV-safe and AWD-aware towing as vehicles evolve
• Reduce inefficiencies and loss leakage for insurers
• Give operators modern financial and performance tools

Leadership focus

• Product architecture and long-term platform strategy
• Insurance and enterprise partnerships
• EV-first logistics and safety standards
• Marketplace integrity and operator accountability

Current role

As CEO, Eli leads Tow.market’s product vision, platform design, and partner onboarding — working directly with tow operators, insurers, and technology teams to scale Tow OS responsibly.